A Comprehensive Guide on How To Start An ABA Clinic

Everything you need to know, all of the important resources, Tested roadmap, SOP checklist and community links.

Agile ABA Billing helps ABA clinics with their medical billing. But we also own our own clinic (and apply main of the lessons we learned their for our clients) and manage a huge, growing community of ABA business owners.

We fundamentally believe in ABA, and the significant impact it makes on the lives of children with autism and related disorders. And we believe we need more business owners providing this service - but we know from experience how difficult that can be. We started because we are passionate about patient care, not accounting or marketing! And we're sure you feel the same way.

The following is our comprehensive guide on helping people start new ABA clinics. Its everything you need to know - from the legal ABA requirements, to a recommended roadmap (which we've tested ourselves and on clients), some tested marketing advice for new owners, and so much more.

We also welcome you to join our growing FB community where you'll meet likeminded business owners, and can collectively work together. We are shocked how much we learn, even this many years on, by talking to others, and we encourage you to get involved too.

Table Of Contents - Starting An ABA Company

The Comprehensive ABA Clinic Roadmap

From our experience launching our own ABA clinic, and from helping countless other start their own practices as well, we have put together a roadmap outline of the entire process. This is the best sequence to follow if you are starting your own ABA clinic which we are proud to have built with feedback from our growing ABA community (over 1000 members now). Click here to download the ABA clinic roadmap.

Let's delve deeper into the choice of legal structure for your ABA clinic, whether it's an LLC (Limited Liability Company) or a Corporation. Each option has its own set of advantages. It's crucial to consider these factors to determine which structure best aligns with your clinic's goals and needs:

Limited Liability Company (LLC):

Limited Liability: The primary benefit of forming an LLC is the limited personal liability it offers to its owners (known as members). In the context of an ABA clinic, this means that in the event of legal issues or debts, your personal assets are generally protected. This is especially crucial in a healthcare setting, where lawsuits or liabilities may arise.

Flexible Management: LLCs allow flexibility in terms of management. You can choose to manage the clinic yourself, or you can designate a manager to handle day-to-day operations. This flexibility can be advantageous when you have multiple stakeholders or investors.

Pass-Through Taxation: An LLC typically enjoys pass-through taxation. This means that business profits and losses "pass through" the LLC and are reported on the members' personal tax returns. This can simplify tax matters, as you avoid the double taxation often associated with corporations.

Ease of Formation and Maintenance: Forming and maintaining an LLC is usually simpler and involves less paperwork than a corporation. This can be especially beneficial if you're looking to establish your clinic quickly.

Corporation:

Limited Liability: Similar to an LLC, a corporation provides limited personal liability for its owners (shareholders). This separation between personal and business assets can be particularly appealing in a healthcare field where legal liabilities are a concern.

Credibility and Perpetual Existence: Corporations often convey a sense of stability and credibility. They can be a preferred choice if you plan to seek significant investments or partnerships. Additionally, corporations have perpetual existence, meaning the business can continue even if shareholders change.

Easier Transfer of Ownership: If you envision selling or transferring ownership in the future, corporations are often more suited for this due to the ease of selling shares.

Potential for Attracting Investment: If you plan to attract external investors or issue stock, a corporation is typically the better choice. It provides a clear structure for equity ownership and can make it easier to secure funding.

Various Tax Options: Corporations offer flexibility in taxation. You can choose to be taxed as an S Corporation (with pass-through taxation) or a C Corporation (with its own corporate tax rates). This flexibility allows you to optimize your tax strategy according to your clinic's financial situation.

This is just an outline. Ultimately, the choice between an LLC and a corporation for your ABA clinic should be based on your specific business goals, the number of owners, your financing needs, and your tax preferences. It's advisable to consult with legal and financial professionals who can provide personalized guidance based on your unique circumstances. Make an informed decision that aligns with the long-term vision of your clinic and ensures the protection of your personal assets.

Once you've decided on your company structure, you'll need to get registered with your state, and the IRS.

Ensure your clinic complies with all state and federal licensing requirements. This will vary state by state so do your research or reach out to us, and we can help you with this.

ABA Insurance Policy and Set Up

One of your initial decisions is whether to accept insurance. Most ABA clinics rely on private insurance and government reimbursements. While some providers opt out due to the administrative burden of joining provider panels, undergoing credentialing, and navigating changing policies, this is less common.

Many clients seek ABA providers that accept their insurance and bill secondary providers.

Providers sometimes choose to become credentialed with several insurers, but it's often unnecessary. Typically, a few major insurers dominate your practice area. Research the popular payers in your region, then consider credentialing with them if you plan to accept insurance. This approach simplifies your administrative workload while ensuring broader coverage for local clients.

We know credentialing can be time consuming and a hassle! We offer professional medical credentialing services - which you can read more about here.

Getting Paid by your insurance providers is a pretty crucial step for all owners, but it can be costly and time consuming. We've written a pretty comprehensive guide on maximizing your ABA insurance payments - its the same process we use for our clients, and works wonders.

ABA HIPPA Compliance

HIPAA Compliance is important for any medical practice - ABA or not. This law passed by congress in 1996 essentially is a series of regulations designed to safeguard patient information. These confidentiality regulations apply to both physical and electronic patient information.

Working in ABA you need to be familiar with the HIPAA regulations, and make sure that you, and your staff, are following them. You’ll also need to make sure you meet all of the requirements of certification and licenses. To make sure that you are staying compliant you’ll want to regularly provide HIPAA training, and updates for staff, as well as, regular testing of your procedures to make sure that you are meeting the requirements.

There are many common HIPAA violations that children’s behavioral health services need to be aware of. Not limited to working with non HIPAA compliant vendors or partners! One of the advantages of working with Agile ABA Medical Billing is that we are fully HIPAA compliant - the procedures and systems we can provide will manage your billing, revenue cycle and leave you free to focus on patient care. 

Setting Up Your Clinic Space - Location

Location is pretty key when it comes to any successful business, but especially in the clinic space. Now only do you need to factor in the physical location, but you'll need to mind serious care when designing the space. Here's a more detailed exploration of the factors you should consider when deciding where to locate:

Proximity to Your Target Audience: Your clinic's location should be strategically positioned to cater to your target audience effectively. Research the local demographics, such as the prevalence of autism spectrum disorders and related conditions. Consider proximity to schools, pediatricians' offices, and areas with a higher demand for ABA therapy services.

Accessibility and Convenience: Accessibility is key. Ensure that your clinic is easily reachable for both clients and their caregivers. Look for locations with ample parking spaces, wheelchair accessibility, and public transportation options, making it convenient for families to attend therapy sessions.

Safety and Security: The safety of your clients, staff, and property is paramount. Choose a location in a safe neighborhood, and invest in security measures like surveillance systems and secure entry points. This not only ensures the well-being of everyone but also instills confidence in your clients and their families.

Competition and Market Presence: Research the competitive landscape. Are there other ABA clinics in the vicinity? If so, assess their services, pricing, and reputation. Consider whether the local market can support another clinic and how you can differentiate your clinic to stand out. You want to have a spreadsheet of all your competition, with their prices, structure etc. Get an overview of the landscape you are in and you can plan accordingly!

Size and Layout: Evaluate the size and layout of potential clinic spaces. Ensure it can accommodate therapy rooms, waiting areas, offices, and any additional facilities you plan to provide. A well-organized layout can enhance the therapeutic environment and efficiency of your clinic.

Cost and Budget: Your clinic's location can significantly impact your overhead costs. Consider your budget and assess whether a particular location aligns with your financial plan. Factor in not only the monthly rent but also utilities, maintenance, and other associated expenses.

Zoning and Regulations: Check local zoning laws and regulations to confirm that operating an ABA clinic is permissible in your chosen location. Some areas may have specific requirements or restrictions that you need to meet.

Visibility and Signage: A visible and recognizable location can aid in attracting clients. Investigate whether the chosen space allows for prominent signage that effectively advertises your clinic.

Room for Growth: Consider your long-term goals. Does the location have room for expansion if your clinic experiences growth in the future? It's wise to plan for scalability.

Community Integration: Becoming an integral part of the local community can foster trust and referrals. Explore opportunities for community involvement, such as collaborating with schools, support groups, or local events.

Selecting the right location is a critical step in the success of your ABA clinic. Take your time to research, evaluate, and visit potential locations to make an informed decision that aligns with your clinic's vision and the needs of your clients and their families. Don't just read through this list! Write this out and use it to evaluate all of your options.

Setting Up Your ABA Clinic Space - Layout and Design

The layout and design of your ABA clinic play a pivotal role in creating a therapeutic environment that fosters growth and development for individuals with autism and related disorders. Here, we'll delve into the essential aspects to consider when designing therapy rooms, waiting areas, and offices for maximum functionality and effectiveness:

Therapy Rooms:

Safety and Comfort: Safety should be the foremost consideration. Ensure that therapy rooms are free from hazards, with rounded corners and padded surfaces to prevent injuries. Comfort is equally important; provide ergonomic seating and sensory-friendly materials.

Natural Light and Ventilation: Whenever possible, incorporate natural light and proper ventilation to create a welcoming and comfortable atmosphere. Access to fresh air and daylight can positively impact the well-being of clients and staff.

Privacy: Each therapy room should offer privacy, allowing clients to focus on their sessions without distractions. Soundproofing measures can be beneficial to maintain a quiet and confidential environment.

Therapy Tools and Equipment: Equip therapy rooms with the necessary tools and equipment, such as sensory toys, communication boards, and behavior analysis software. Ensure easy access to these resources to facilitate therapy sessions.

Flexibility: Design rooms with flexibility in mind. Furniture and fixtures should be adaptable to accommodate various therapy methods and individual client needs.

Waiting Areas:

Comfortable Seating: Waiting areas should offer comfortable seating for clients and their caregivers. Consider providing a variety of seating options, including chairs, sofas, and sensory-friendly seating for children.

Entertainment: To reduce anxiety and wait times, incorporate entertainment options like age-appropriate toys, books, or educational materials. Interactive displays and sensory walls can engage and calm young clients.

Information and Resources: Use waiting areas as an opportunity to educate clients and caregivers. Display information about your clinic's services, ABA therapy, and community resources. Provide brochures and pamphlets for easy reference.

Privacy Considerations: Ensure that the layout allows for discretion and confidentiality, as clients may discuss sensitive matters in waiting areas. Consider private consultation spaces for caregivers to speak with clinicians.

Offices:

Privacy and Confidentiality: Office spaces are where important discussions and administrative tasks occur. Design them to offer privacy and confidentiality, with soundproofing and secure document storage.

Ergonomic Workstations: Prioritize the comfort and productivity of your staff. Provide ergonomic chairs, adjustable desks, and adequate lighting to promote a healthy workspace.

Technology Integration: Equip offices with the necessary technology, including computers, printers, and software for scheduling, billing, and client records. Ensure a well-organized IT infrastructure.

Storage Solutions: Efficient storage is essential for maintaining client records, therapy materials, and office supplies. Consider built-in shelving, cabinets, and filing systems.

The layout and design of your ABA clinic should prioritize the well-being of your clients, as well as the efficiency of your staff. Create a safe, welcoming, and functional environment that supports the goals of ABA therapy and provides a positive experience for all involved.

Hiring In ABA - Building Your Team

Building a team can seem overwhelming but there are steps to make it a lot easier! The first thing you'll need to do is create is a hiring plan. You need to outline the roles and responsibilities which you're comfortable handling, and those with which you'll need help.

You'll want to try and outsource to professional experts where you can - these businesses provide a specialized service such as professional ABA billing, ABA marketing specialists, ABA accountants, and attorneys.

Recruitment: Create job listings and use job boards, networks, and professional associations to find ABA therapists. You'll want to post as wide as you can - we've seen success on LinkedIn, but also local job boards, and even Facebook!

Interviews: The interview process can be tricky - but it's your opportunity to assess candidates, determine their suitability for your clinic, and find the best fit for your team. Below we provide an in-depth guide to help you conduct effective interviews, including tips and a short outline of the process.

Tips for Successful ABA Therapist Interviews:

Prepare Thoroughly: Before interviews, thoroughly review each candidate's resume, cover letter, and application materials. Familiarize yourself with their qualifications and experience.

Develop a Consistent Process: Create a standardized interview process to ensure fairness and consistency among all candidates. This process should be applied to every applicant.

Behavioral Questions: Ask candidates about their past experiences using behavioral questions. These questions focus on specific situations and ask for examples of how they handled them. For instance, "Can you describe a challenging case you've worked on and how you approached it?"

Skills Assessment: Consider including a skills assessment in the interview process. This may involve role-playing, case scenario analysis, or a short written test to evaluate their clinical skills and knowledge.

Cultural Fit: Assess a candidate's compatibility with your clinic's culture and values. Ask about their approach to teamwork, communication, and the client-centric nature of ABA therapy.

Check References: Always check references provided by the candidate. This step can reveal valuable insights into their work history and character.

Stay Legal: Ensure your interview questions are legally compliant and do not infringe on anti-discrimination laws. Focus on job-related qualifications and avoid personal inquiries.

Active Listening: Pay attention to how well candidates communicate and actively listen during the interview. Effective communication skills are vital in ABA therapy.

Discuss Professional Growth: Inquire about a candidate's professional development goals and how they plan to stay updated with the latest ABA research and practices.

Internal Policies and Operating Practices

Paid Time Off: By providing a clear and comprehensive PTO policy, you not only comply with legal requirements but also create a positive work environment that attracts and retains talented ABA therapists. This ensures that your staff is well-rested, motivated, and better equipped to deliver quality care to your clients. We actually wrote an in-depth guide on exactly how to do this! Click here to get access to that in-depth guide on PTO policy design for your ABA clinic.

Marketing Your ABA Clinic

Attracting clients is rarely easy when you start any business - but it can be especially hard for ABA practices. You have a lot of riding on the line when you launch, and as a local business your SEO needs to be set up right from the get go.

When you are choosing an agency to partner with though, its best to understand some marketing yourself - so you know how to evaluate the agency. Its too easy to get lost in tech talk, or worse, unable to recognize false promises or bad strategy.

So even though patient care is always our priority - marketing is a key tool to reaching those people. The more people your clinic can reach - the more people you can help.

Developing an Online Presence

Everything is built on a Strong Website

Your website is the key starting point for digital marketing. Its your always working sales person. Build it right and it will generate leads and help you grow your business 24/7.

So how do we do that? The best way is to hire a team of professionals. Here is a checklist you can download of helpful questions to ask your ABA web developer- so that you know they're a good fit, and are building you a website that will generate return on investment for you.

Here are some general tips for an effective website:

Clear Navigation:
No one likes to be lost. Make it as easy as possible for people to find the information they are looking for. Answer the common questions right away and create clear links to important pages like your ABA Services, pricing, booking pages etc.

Engaging Visuals:
If you have a physical space you're going to need some photos to show it off! Clients want to get a feel for a place before visiting, and if you have a nice space (and it should be nice), then you should be showing it. Use large photos - ideally taken on a wide angle lens, on a professional camera, then optimized for web.

Even without a physical space, images are important You'll want professional images of yourself, the staff and some professional stock photos as well. You can get great, free stock photos from Unsplash.

Informative Content:
Write content that is informative and easy to understand. Explain your ABA services, therapy approaches, and the conditions you address. Use simple language and avoid jargon.

Consider including educational resources or a blog to provide valuable information to visitors. This is called Inbound, or Content, Marketing.

Team Profiles:
Introduce your ABA therapists and staff with brief profiles. Highlight their qualifications, experience, and commitment to helping clients. This personal touch builds trust.

Client Testimonials:
Feature success stories or testimonials from satisfied clients and their families. Real-life examples demonstrate your clinic's effectiveness and compassionate care. 

Contact Information:
Clearly display your contact details, including a phone number, email address, and physical address if applicable. Include a contact form for visitor inquiries.

Appointment Booking:
If your clinic allows online appointment scheduling, integrate a user-friendly booking system. This makes it easy for potential clients to take action.

Mobile Optimization:
Your website should be optimized to look good on phones, and desktops or laptop screens. More people will be visiting on phone, so make sure the site is responsive - again something to ask your developer about!

Accessibility:
Design your website with accessibility in mind. Ensure it's easy to navigate for individuals with disabilities, including those who use screen readers. Use alt text for images and provide transcriptions for videos. You can also install accessibility plugins which will add a lot more accessibility options.

Security and Privacy:
If you're going to be charging credit cards you'll need to prioritize the security of your website. But even if you aren't you'll need to use secure hosting, implement SSL certificates for data encryption, and ensure compliance with data protection regulations such as GDPR (in Europe). Most of the builders out there take care of this, but you'll want to ask your web developer if you're hiring one.

Where to go next?

We want this guide to be comprehensive but we know its a lot of information to take in at once. The best thing to do is join our community, bookmark this page, and use it as a reference. Talking to other owners, rereading guides and using tools, like our ABA Startup Roadmap, will make this journey a lot easier. As you progress down the roadmap, and you will, come back here to check on specific steps.

And if we've missed anything please feel free to let us know. This is a living document we are actively working on.